Client: Xprize
Create a mobile app that
Engages our public supporters and sponsors in major foundation and prize activities
Provides transparency into program operations (including financial)
Becomes a platform for direct messaging between benefactors and the foundation
Current pain points:
No “one-stop-shop” for sponsors/benefactors to get the information they need
No opportunity to target specific users with communications, apart from contacting by email
Users:
General public
Our ecosystem of experts/advisors
Teams/Competitors
Innovation Board, Vision Circle, Spirit of Innovation Members
Boards of Trustees
Prize Sponsors
Visioneers Sponsors
Institute/Roadmap benefactors
What are the objectives?
To solve the problem of having not enough direct connection between XPRIZE and its stakeholders:
1. starting with low activity and engagement level,
2. continuing with not enough transparency and safety,
3. lengthy donation process,
4. issues with stakeholder's feedback.
The solution puts together organizational challenges and stakeholders creating shared values social networks. Direct connection with organizational mission and social stakeholders will have campaigned on the principles of gamification.
The main goal is to raise interest in weekly, monthly, quarterly biodiversity missions, petitions, and donation achievements. When we have enough awareness after setting up a direct connection, we can start measuring the audience engagement level. There are no metrics to measure interest except actions and change of behavior in real life. The mobile application would change drastically this situation and provide the next level of optimized marketing connection based on social proofs and network phenomenons.
How can those objectives be turned into mobile application policy?
- 3x safety and transparency issues based on blockchain technology and 2 factors registration for all kinds of stakeholders,
- CX customization for all stakeholders,
- 3 levels of support,
- activity and donation gamification.
3X/SECURITY SYSTEM
There`s only one way to be up-to-date with the XPRIZE mission - get two-factors authorization by using XPRIZE mobile application. If the user did not complete installation he can not fully access to actions and program settings, getting only valuable content and information needed to get the decision, like news, programs. The application is a finish line - getting qualified lead - after the awareness and nurturing marketing funnel presented on the website.
3x donation security system consists:
- 2-factors registration and user logging system, excluding the possibility of using personal data by third parties.
- Tracking registration provides in-depth information on each specific stakeholder interests and user stories.
- Extended personal dashboards for all stakeholders with different level of access will allow XPRIZE to be more flexible with further CX-customization and personalization approach. The more information on this stage we get track of users, the more options we have for the optimized targeting strategy and further CX-development and research.
- Giving maximum funds transparency is possible with blockchain technology where all the users have their own system to track actions and results.
CX/CUSTOMIZATION
The finish line for qualified leads in the XPRIZE marketing funnel would be available only for mobile first-application users. That would drive them to keep the links alive and get all the latest news and events actionable in one-stop-shop.
Let's imagine how the customer experience works for different kinds of stakeholders: new users get elevator pitches, FAQs and motivational aspect blog news. Sponsors want another user story, more likely feedback/results, etc.
3LVL/SUPPORT
Direct 3 levels of technical support would change users' churn rate and provide customer insightful information on how to deal with the customer on different marketing funnel touchpoints: as messengers, calls, email, open forms. The first line is for usual technical issues, second for unusual situations, the third line for exclusive personal support.
ACTIVITY AND DONATION GAMIFICATION
A personal dashboard allows you to see your scorecard depending on donations and actions in the system. Here users get badges “new, top, best” etc and other promotion options. Transparency issues, feedback, discussion. User-generated content would be a second-level customer user story. Different types of stakeholders get scorecards depending on the level of their productivity for the system (beginners, starters, progressive, influencers). Users' weight in the system allows us to get closer to personalization or send automated feedback.
Lead management systems based on leaderboard and scorecards will allow us to differentiate personal and group challenges.
Financial transparency is the key to any interaction and this would be organized by push messages given to each user accordingly to his preferred way of communication individually and in groups.
What are the outcomes of the EXPRIZE?
We create a platform for direct connection with stakeholders:
1. Boosting activity and engagement level,
2. Going beyond expectation with transparency and safety by using blockchain technology,
3. Getting rid of lengthy donation process in personalized dashboards,
4. Implementing digital transformation for all types of users.