Services

Client Challenge: The core issue facing my target audience is the proliferation of tactical marketers who focus on advertising and leverage a multitude of tools, rather than building systematic communications and relationships with customers. The challenge is to create marketing strategies that work as a cohesive mechanism, integrated with the business system, and fulfill the objectives set by the business owner.

Marketing & Brand Strategy

Our approach to creating a comprehensive marketing and brand strategy includes the following core components:

1. Target Audience & Competitor Research: In-depth analysis to understand your market landscape.
2. Brand Model Development: Tailoring your product offerings or service value propositions.
3. Positioning & Competitive Advantage: Identifying what sets you apart from the competition.
4. Key Messaging Development: Crafting messages that resonate with your audience.
5. Content Strategy Development: A roadmap for consistent, engaging communication.
6. Content Services: Building a strong brand image, cultivating trust, managing attention, and perception across platforms such as social media, blogs, guest posts, influencer partnerships, early adopters, and long-tail followers.

Business Consulting

Organizational consulting begins with:

• Business System Health Diagnosis: We assess the health of your business across three key indicators:

  1. Ideology
  2. Organizational Structure
  3. Psychological Factors

• Separation of Family & Business Systems: Evaluating the impact of family dynamics on business operations and refocusing on the owner's goals.

• Focus Group Dynamics: Analyzing the relationships, functions, and status within your team to pinpoint areas for growth, comfort zones, and stagnation.

• Optimizing Marketing Department Structure and Process: Building a resilient, effective marketing structure and process that aligns with the interests of all stakeholders.

Our goal is to help you uncover the hidden pain points that may be underperforming due to neglect. You will gain a clear understanding of who and what influences your decisions, even those with no direct connection to the current state of affairs. After the consultation, you will be empowered to stop servicing outdated processes and start creating a fully functional marketing system that maximizes resource efficiency.

Note: The inclusion of business system structuring and development is typically introduced at the ownership and executive level.

Marketing Coaching for Business Potential

Do you want to unlock your business's true marketing potential?

If you're seeking clarity on how to establish a systematic marketing approach (whether digital, offline, or hybrid), identify your ideal client, and craft compelling messages that drive results—this coaching is for you. In just a 2-hour session, you will gain actionable insights and clarity on how to establish your marketing system, how to reach your ideal audience, and what unique arguments will resonate with them.

How Can I Help?

• Do clients not see or hear you?
• Do clients undervalue your product/service?
• Are you unclear about who your ideal client is?
• Struggling to find your brand's unique voice or struggling with content ideas?

As a coach, I start by positioning myself as someone who knows nothing about you or your business. You know your resources, market, and strengths better than anyone else. My role is to ask the right questions that will help connect you directly with your clients.

With over 18 years of experience studying consumer behavior and thinking, I've worked across marketing, advertising, events, and corporate PR on both local and international markets. I've developed marketing and sales strategies across sectors such as Luxury, FMCG, B2B, products and services, and digital products. The results of my clients’ success are a collective effort, driven by a well-integrated business system.

Who is My Ideal Client?

• Businesses lacking a systematic marketing and sales structure, where success is not repeatable due to the absence of a functional system.
• Businesses that feel their revenue is diminishing because their messaging is unclear or not effectively communicated to the right audience.
• Businesses that fail to align their marketing efforts with their core values, creating disconnect between marketing and mission.
• Entrepreneurs who wish to grow, innovate, and find deeper meaning in their work—not just post content for the sake of visibility.

If you are ready to explore your market’s hidden potential and transform your business, I am here to guide you.

What You Will Learn:

1. Marketing Processes That Lead to Results: Understanding the key processes that drive success in marketing.
2. Your Marketing System’s Dynamics: Gaining insights into the workings of your marketing system, identifying areas for improvement to ensure your business operates effectively, not as a charity.
3. Creating Customer Experience for Your Clients: Developing conscious communication strategies that are rooted in your value proposition.
4. Effective Communication Tools: Identifying the best methods for engaging with your audience.
5. A Holistic View of Marketing: Learning how to manage the perception of your brand and identify the key touchpoints that will lead to increased sales.

Availability:

I work both in-person in Reykjavik and remotely (via any messaging platform or online chatroom). 

Feel free to reach out to me directly! I am open to initial sessions and consultations, and I am also available for ongoing support. If you believe someone in your network could benefit from my services, I would greatly appreciate any referrals. Let’s start the conversation and uncover the marketing potential for your business today.