Today, it is not necessary to choose just one profession and develop solely in that direction. Moreover, I continue to work as a marketing consultant, organize my own projects, and develop products, helping people build business systems and brands, wellness and clarity.
For an ordinary person, massage, psychoanalysis, photography, brand strategy, and building businesses might seem to belong to different realms. But for me, they are all about one thing—analyzing, creating new ideas, and bringing into existence something that didn’t exist before - deepest connections. The only exception might be psychoanalysis, as it serves as the foundation for everything else to be possible. I no longer see myself as just one thing or one side of myself.
Nata Zaharova – Brand Strategist, Marketing Expert, Facilitator, and Business Consultant.
I am professionally passionate about photography and massage. I hold a Master’s degree in Mass Communications with a focus on “Perception Forecasting.” I’ve been an editor since 1998 and a PR specialist since 2004. I’ve been developing and leadership trainings since 2003, with clients including companies like Luxoft, Happy Farm Business Incubator, and the Entrepreneur Academy. I’ve spoken at conferences such as "Pecha Kucha 14" and Odessa Camp
12, 13.
In 2019, I received certification in the International Facilitator Program (ICDP). Currently, I am studying psychoanalysis in private practice at the “ARCHEOANALYSIS” school of Oleksiy Manyuk.
I create brands and simplify life for marketers in highly competitive markets.
For many years, I worked in B2B markets with high-value transactions and long sales cycles, requiring the development of reputation, trust-building, and managing perception through branding and specialized content strategies based on value propositions, brand attributes, and key messages. I’ve worked in leading advertising agencies in Ukraine, built marketing departments from scratch, created brands, and helped Ukrainian startups and businesses go global multiple times. I provide marketing consulting and brand strategy, marketing services and assist in creating business process and systems.