🎭 BRANDING IS BUILT LIKE ART: CINEMA, MUSIC, THEATER. 🎶🎬
In this video, I, Nata Zaharova—brand strategist and psychoanalyst—break down the hidden psychology of branding for the SENSEMAKERS business community. And to do that, we’re using Lars von Trier’s film The House That Jack Built to decode social trends shaping how we buy, sell, believe, and envision the future. 🚀
📖 THE BIBLE IS THE UNIVERSAL LANGUAGE OF BRANDS.
Why? Because symbols transcend time. Brands aren’t just signs—they’re eternal narratives. A red Volkswagen and blood. A cross and sacrifice. The best brands use visual storytelling the way great films do—you don’t just see them, you feel them. That’s the art of branding in action.
💡 ABOUT SENSEMAKERS
Founded by Igor Solodov—a leadership visionary—this project is built on one core belief:
🔥 Your past successes are the biggest obstacles to your future breakthroughs. 🔥
Igor is a coach and mentor helping leaders redefine meaning, value, personal branding, and high-impact communication. He created SenseMakers to empower professionals in helping industries.
💼 ABOUT NATA ZAHAROVA
As a psychoanalyst-strategist, I’ve worked with top advertising agencies, built marketing departments and brands from scratch, and advised global businesses across Ukraine, Moldova, and beyond. My mission? Scaling businesses to global markets. 🌍
I also host LEAN COFFEE sessions—an interactive think tank for the creative industry, where bold ideas and fresh strategies take shape. ☕🎨
Let’s make sense of the world, one brand at a time. #BrandStrategy #PsychoanalysisInMarketing #SenseMakers