About Me

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Reykjavik, 105, Iceland
πŸ”Ή Business, Strategy, Marketing, PsychoanalysisπŸ”Ή 25 years of Driving Deep Level Connections🌟

Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†Ρ‹

My vision board for first half of 2020


Hello, guys! Today I`ve decided to share with you my vision board for 2020. 

My vision board is an important part of my life, it helps me, gives me answers and directs me to straight forward actions, it is more like a prophet, metaphorical cards and subconscious way to know myself and see reality better. I keep watching it every day. And it works. 

I chose to build not as cars-houses ways to dream of. Actually, I consider this to be more as means to know what kind of sensations, feelings, and emotions I am willing to achieve and be part of in the future. 

Here you can spot some of my values, beliefs, and strategies in different aspects of my life. Some directions to mention - what kind of personality I want to be is in the center area, work and career-business related messages to myself who am I here is. it`s actually right bottom and top center/ health is middle left/family - top right section/sacral and spiritual development is left bottom. 

Let's start left top big virtual hands that are here are meaning to me “co-creating life”. This is where I try to give as a value of life to anything I touch at work. I am willing to create something which would be a sacral important embodiment of “big whys”. These hands show me that I am working a purpose, to bring life to reality, to embody something important, creating order instead of chaos. Light the fire, give meaning, and step up to my mission. The same it works for some artificial intelligence as well and I would prefer to create life, to fire up human in virtual reality. It generally describes my willingness to CREATE and to bring LIFE. 

There are some planes as a metaphor to fast and easiest ways to achieve goals. I think I am a productive high performer. I see myself as a plane aiming high. Where the sky is the limit. 

Under planes left center you can see a floating BIG huge whale - it is my purpose which directs me under my boat, it brings me wherever I want. It shows the power of the subconscious will I`ve got. 

The whale is part of the other important part of this vision puzzle - it says “virtuoso body language”. Health is self-determination to bring flexibility and strength in whatever form you are in. I strive to possess the best things my body can do and it delivers me a lot of new opportunities. And the biggest part is to listen to it carefully and give it what it needs, massage, therapy, care. 

 Bottom left is my sacral zone where you can read two parts of me - my men and female spirit working together as a team, each image has the same ambiance like sea and a big yacht (life metaphor in general). They are a great couple and all in one is a champion on the boat, a winner! :) 

The center part of my visual board sounds like - ODE TO HAPPINESS - GAUDEAMUS IGITUR - is my top of the mind word proclaiming me as a lifetime learner, I am a happy student here on Earth. So I learn each!!! day and I am happy and I strive for knowledge.  

My Mona Lisa in the bottom center has a new street-art vision as an Anonymous revolution I support and she is my beloved symbol of eternal neverending creations making it available to anyone. I am a huge fan of things which were “rich only” and now it is basic human rights. I`d like to be the one to change the system and bring something to every person who can use it - technology or products. It says TENDER FORCE. I believe art is a medicine for society and I support it.  

There`s another archetypical picture I suggest to look into if you want to get to know me better - Demetra's golden face. I think I am this God's archetype so that is where I get my links alive with my feminine beginning. 

Quantum jump from reality to the new level that is what I expect myself to transcend with. Next to the quantum jump pics, you could see my future proud team members who announce SYNERGY OF EMOTIONS in the core of their process. 

The other notion about teamwork I wrap up with words TAKE THE CHALLENGE and OKUDEN. Okuden is a Japanese word meaning 'inner teachings'. As the word implies a deeper understanding and connection - I think the team has a lot to do with jumping into a deep level of soft skills at work. You can not scale it, it is something people feel and raise up or die trying. It`s a business phenomenon where you get energy in the right direction and aim to play among the treetops. 

By the way the last idea I want to share is why I put 3 greek graces on my visual board - them are charm, beauty, and creativity. This is true my self at work I want to share to the world without any shame. Yes, thats all about my vision of myself who am I. And the greatest message I would never delete from my desk 0 I appreciate everything that happens to me.  

How do I translate this into real goals these ideas and values? 
I ask myself every day where I am to represent what I see. I write down my goals in a very short and easy manner every half a year. One I would like you to know sounds like In 10 years I become a global level marketing leader in building trust and reputation. I keep these short words as my vision and repeat it every day to myself. And  #myhalfwaythere steps are almost done, I have a plan how to execute the next steps available at the moment. I do look for open-minded people to start my teamwork based on a great positive vision and shared dreams. This what I saw in you and I was very happy to present to you my vision. 



Offline and online metrics: How to measure in direct and email marketing


How to improve your customers' tracking in a combined direct and email marketing strategy?

Of course, during our new COVID-shaped reality we marketers have started to search what works and what doesn’t to make our print and digital advertising work together even better. We know it's not enough to attract the target audience, you have to be able to close sales and retain those customers.

Further, shortly, I walk you through the whole process of customer tracking via offline and online combined together.

The tracking system helps you analyze your audience preferences and deliver product value in a data-driven approach. So use offline conversions tracking. Sometimes, an ad doesn't start directly from an online offer sent by email, but instead begins with a customer down a path that ultimately started with a sale in the offline world, such as your office or home delivery thank you letter.

Offline Conversions automate customer success and get how much of it can be attributed to your digital offers. You can measure the offline return on offers reaching people by their offline actions collecting CSV-file and visualizing their actions on the map and sending them digital ads on Facebook or Google Ads for example.

How to match offline and online metrics?

Coupons

By tracking the coupons, we can easily see how many online (or offline) sales were made using a given coupon code and tie the conversions to a given marketing channel.

Loyalty Cards

Loyalty cards are an even more powerful tool in the hands of marketers, as they tie together all the offline and online sales of a single customer. However, their use is limited to an existing customer base.

Postal codes

Marketers can track the delivery postal code and find associated transactions, we can use this data in various ways to measure the effectiveness of:

  1. Direct-mail campaigns or leaflet distribution in a given postal code area,
  2. Display and PPC online campaigns targeted at a given postal code.


Call tracking

If you are directing offline campaigns to your website that provides an answer to the offline lead generation. With this approach, you can measure the effectiveness of other campaigns while bringing the analytics of your marketing activities — all your marketing activities, online and offline — under one powerful umbrella.

In fact, if you`re scaling relationships between online and offline conversions we could serve your goals best. Utilizing ML and AI power takes your direct and email marketing strategy to new heights.


Recommendations:

Combine your expertise with our huge direct mail library to get a data-driven approach to a rapidly disseminating offline-online channels match.


Start building the long-term marketing strategy shifting customer tracking in online and offline conversions.


УтрСнняя Ρ€ΡƒΡ‚ΠΈΠ½Π° "ΡƒΠΌΠ΅Ρ‚ΡŒ ΡΠ»ΡƒΡˆΠ°Ρ‚ΡŒ"

ΠΠ°Ρ‡ΠΈΠ½Π°ΡŽ всСгда дСнь с Ρ‚ΠΎΠ³ΠΎ, Ρ‡Ρ‚ΠΎ дСлаю Ρ‡Ρ‚ΠΎ-Ρ‚ΠΎ для своСго ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°: ΡƒΡ‡Π°ΡΡ‚Π²ΡƒΡŽ Π² Π³Ρ€ΡƒΠΏΠΏΠ°Ρ… ΠΏΡ€Π΅Π΄ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°Ρ‚Π΅Π»Π΅ΠΉ, ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΌ Π½ΡƒΠΆΠ΅Π½ совСт, ΠΏΡ€ΠΎΠ΄ΡƒΠΌΡ‹Π²Π°ΡŽ ΠΈ ΠΏΡ€ΠΈΠΌΠ΅Π½ΡΡŽ Π½ΠΎΠ²Ρ‹Π΅ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Ρ‹ ΠΊ ΠΊΠ»ΠΈΠ΅Π½Ρ‚Π°ΠΌ, ΡƒΠ³Π»ΡƒΠ±Π»ΡΡŽΡΡŒ Π² знаниях ΠΊΠ°ΠΊ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΠΎΠ²Π°Ρ‚ΡŒ ΠΌΠΎΠΈ Π»ΡŽΠ±ΠΈΠΌΡ‹Π΅ инструмСнты для создания ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³-стратСгий.
На этом этапС Ρƒ мСня ΠΈΠ΄Π΅Ρ‚ Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΠ΅ ΠΏΠ»Π°Π½ΠΎΠΌΠ΅Ρ€Π½ΠΎΠ³ΠΎ процСсса Ρ€Π°Π±ΠΎΡ‚Ρ‹ с ΠΊΠ»ΠΈΠ΅Π½Ρ‚ΠΎΠΌ. И Ρ‚ΡƒΡ‚ Π½Π΅ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄ "я профСссионал", Π° Ρ‚Ρ‹ "ΡΠ»ΡƒΡˆΠ°ΠΉ сюда", Π° Π³Π»ΡƒΠ±ΠΎΠΊΠΎΠ΅ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ синтСза Π·Π½Π°Π½ΠΈΠΉ ΠΊΠ»ΠΈΠ΅Π½Ρ‚Π° ΠΈ Ρ‚Π²ΠΎΠΈΡ…, ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Π΅ Π΄Π°ΡŽΡ‚ максимально ΠΈΠ½Π΄ΠΈΠ²ΠΈΠ΄ΡƒΠ°Π»ΡŒΠ½Ρ‹ΠΉ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄ ΠΊ созданию ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°.
Пока Π΄Π΅Ρ‚Π°Π»Π΅ΠΉ Π½Π΅ Π±ΡƒΠ΄Ρƒ Ρ€Π°ΡΠΊΡ€Ρ‹Π²Π°Ρ‚ΡŒ, Π½ΠΎ я Ρ‡ΡƒΠ²ΡΡ‚Π²ΡƒΡŽ, Ρ‡Ρ‚ΠΎ расту ΠΊΠ°ΠΊ ΠΊΠΎΠ½ΡΡƒΠ»ΡŒΡ‚Π°Π½Ρ‚, останСтся Π΅Ρ‰Π΅ Π½Π°ΡƒΡ‡ΠΈΡ‚ΡŒΡΡ Π΄Π΅Π»Π΅Π³ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ.
И ΠΎΡ‡Π΅Π½ΡŒ надСюсь, Ρ‡Ρ‚ΠΎ мСня ΠΆΠ΄ΡƒΡ‚ Π½ΠΎΠ²Ρ‹Π΅ интСрСсныС Π΄ΠΎΡ€ΠΎΠ³ΠΈ Π² Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΠΈ ΠΌΠΎΠ΅Π³ΠΎ малСнького Π»ΠΈΡ‡Π½ΠΎΠ³ΠΎ бизнСса, Π² Ρ‚ΠΎ врСмя ΠΊΠ°ΠΊ я расту Π² процСссах, создавая ΠΈΡ… совмСстно с ΠΊΠ»ΠΈΠ΅Π½Ρ‚Π°ΠΌΠΈ.


Π₯Π²Π°Ρ‚ΠΈΡ‚ ΠΊΠΎΠΏΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ Ρ‡ΡƒΠΆΠΈΠ΅ стратСгии ΠΈ Ρ‚Π°ΠΊΡ‚ΠΈΠΊΠΈ! #marketing #cutthebullshit


Π’Π΅Π»ΠΈΠΊΠΈΠ΅ говорят... Π§ΡƒΡˆΡŒ!
Как Ρ‚ΠΎΠ»ΡŒΠΊΠΎ Π²Ρ‹ ΡƒΡΠ»Ρ‹ΡˆΠ°Π»ΠΈ Ρ€Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°Ρ†ΠΈΡŽ ΠΎΡ‚ извСстного ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³-Π³ΡƒΡ€Ρƒ ΠΎ Ρ‚ΠΎΠΌ, ΠΊΠ°ΠΊ ΠΏΡ€ΠΎΠ΄Π²ΠΈΠ³Π°Ρ‚ΡŒ сСбя, Π½Π°ΡΡ‚Ρ€Π°ΠΈΠ²Π°Ρ‚ΡŒ ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΈ ΠΈΠ»ΠΈ Π΄Π΅Π»Π°Ρ‚ΡŒ Ρ‚Ρ€Π°Ρ„ΠΈΠΊ, Π·Π½Π°ΠΉΡ‚Π΅, всС Ρ‚ΡƒΠ΄Π° ΡƒΠΆΠ΅ Π»ΠΎΠΌΠ°Π½ΡƒΠ»ΠΈΡΡŒ, ΠΈ это вряд Π»ΠΈ Π±ΡƒΠ΄Π΅Ρ‚ Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ Ρ‚Π°ΠΊ, ΠΊΠ°ΠΊ Π²Ρ‹ ΠΎΠΆΠΈΠ΄Π°Π΅Ρ‚Π΅.
ВсС ΠΊΠΎΠ½ΠΊΡƒΡ€Π΅Π½Ρ‚Ρ‹ Ρ‚Π°ΠΊΠΆΠ΅ ΠΊΠ°ΠΊ ΠΈ Π²Ρ‹ ΡƒΠΆΠ΅ ΠΏΠΎΠ±Π΅ΠΆΠ°Π»ΠΈ "ΡΠ»ΠΈΠ·Ρ‹Π²Π°Ρ‚ΡŒ" Ρ‚Π°ΠΊ Π½Π°Π·Ρ‹Π²Π°Π΅ΠΌΡ‹Π΅ "Π½ΠΎΠ²Ρ‹Π΅ стратСгии" со слов, Π½Π°ΠΏΡ€ΠΈΠΌΠ΅Ρ€, Ниль ΠŸΠ°Ρ‚Π΅Π»Ρ - извСстного Π³ΡƒΡ€Ρƒ ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°, ΠΈ всС, Ρ‡Ρ‚ΠΎ Π²Ρ‹ сдСлаСтС Π±ΡƒΠ΄Π΅Ρ‚ лишь ΠΏΠΎΠ²ΠΎΠ΄ΠΎΠΌ ΠΏΠΎΠ΄Ρ€Π°Ρ‚ΡŒΡΡ Π²ΠΎΠΊΡ€ΡƒΠ³ "Ρ€Π°Π·Π·Π°Π±ΠΈΡ‚ΠΎΠ³ΠΎ ΠΊΠΎΡ€Ρ‹Ρ‚Π°".
ЭкспСримСнтируйтС, ΠΈΡ‰ΠΈΡ‚Π΅ свои ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΈ способы привлСчСния Ρ‚Ρ€Π°Ρ„ΠΈΠΊΠ°, настройки Ρ€Π΅ΠΊΠ»Π°ΠΌΡ‹ ΠΈ продвиТСния.
laptop computer on glass-top table

ΠžΠ±Ρ‰ΠΈΠ΅ Ρ€Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°Ρ†ΠΈΠΈ ΠΏΠΎ ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Ρƒ ΠΈ ΡŽΠ·Π°Π±ΠΈΠ»ΠΈΡ‚ΠΈ сайта для Π°Π²Ρ‚ΠΎΠΌΠΎΠ±ΠΈΠ»ΡŒΠ½ΠΎΠΉ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ - поставщика амСриканских Π°Π²Ρ‚ΠΎΠΌΠΎΠ±ΠΈΠ»Π΅ΠΉ


ΠΠ²Ρ‚ΠΎΠΌΠΎΠ±ΠΈΠ»ΡŒΠ½Π°Ρ ΠΏΡ€ΠΎΠΌΡ‹ΡˆΠ»Π΅Π½Π½ΠΎΡΡ‚ΡŒ считаСтся ΠΎΠ΄Π½ΠΎΠΉ ΠΈΠ· Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΠΎΡΡ‚Ρ€Π°Π΄Π°Π²ΡˆΠΈΡ… ΠΎΡ‚ послСдствий рСцСссии ΠΊΠ°Ρ€Π°Π½Ρ‚ΠΈΠ½Π° Π²ΠΎ всСм ΠΌΠΈΡ€Π΅. ЖСсткая конкурСнция, ΠΈ поэтому эффСктивный Π²Π΅Π±-сайт ΠΊΡ€Π°ΠΉΠ½Π΅ Π²Π°ΠΆΠ΅Π½ для Ρ€Π°Π±ΠΎΡ‚Ρ‹ с Π½ΠΎΠ²Ρ‹ΠΌΠΈ ΠΈ для удСрТания старых ΠΊΠ»ΠΈΠ΅Π½Ρ‚ΠΎΠ². Π‘Π°ΠΉΡ‚Ρ‹, связанныС с автомобилями, ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΡΡŽΡ‚ΡΡ Ρ‡Π°Ρ‰Π΅ всСго Π² ΠΈΠΌΠΈΠ΄ΠΆΠ΅Π²ΡƒΡŽ ΡΠΎΡΡ‚Π°Π²Π»ΡΡŽΡ‰ΡƒΡŽ ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°, ΠΏΡ€ΠΈΠΌΠ΅Ρ€, Dodge, ΠΈ ΠΎΠ±Ρ‹Ρ‡Π½ΠΎ ΠΎΡ‚Π»ΠΈΡ‡Π°ΡŽΡ‚ΡΡ использованиСм большого количСства Π°Π½ΠΈΠΌΠ°Ρ†ΠΈΠΈ, Π°ΡƒΠ΄ΠΈΠΎ ΠΈ Π²ΠΈΠ΄Π΅ΠΎ, мноТСство Π³Π°Π»Π΅Ρ€Π΅ΠΉ с Ρ€Π°ΡΡˆΠΈΡ€Π΅Π½Π½ΠΎΠΉ настройкой Ρ„ΡƒΠ½ΠΊΡ†ΠΈΠΉ поиска ΠΏΠΎ модСлям ΠΈ конфигурациям. Для Ρ€Π°Π·Π½Ρ‹Ρ… ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ Ρ‡Π°Ρ‰Π΅ всСго ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΡŽΡ‚ΡΡ микросайты, структура сайтов, Ρ‡Π°Ρ‰Π΅ всСго, Π½Π΅ ΠΎΡ‚Π»ΠΈΡ‡ΠΈΠΌΠ° ΠΎΠ΄Π½Π° ΠΎΡ‚ Π΄Ρ€ΡƒΠ³ΠΎΠ³ΠΎ, Π½ΠΎ, ΠΊ ΡΡ‡Π°ΡΡ‚ΡŒΡŽ, это мСняСтся, Ссли Π΅ΡΡ‚ΡŒ ΠΏΠΎΡ‚Ρ€Π΅Π±Π½ΠΎΡΡ‚ΡŒ Π΄ΠΈΡ„Ρ„Π΅Ρ€Π΅Π½Ρ†ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒΡΡ ΠΈ ΠΏΠΎΠ²Ρ‹ΡˆΠ°Ρ‚ΡŒ свой ΠΈΠΌΠΈΠ΄ΠΆ. 

ΠœΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³-стратСгия: этапы запуска ΠΎΡ‚Π΄Π΅Π»Π° ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π° с нуля Π² IT-outsource

I ЭВАП

ЦСль: РСсёрч Π°ΡƒΠ΄ΠΈΡ‚ΠΎΡ€ΠΈΠΈ, ΠΊΠΎΠ½ΠΊΡƒΡ€Π΅Π½Ρ‚ΠΎΠ², Ρ€Ρ‹Π½ΠΊΠ° - Π²Π½Π΅ΡˆΠ½ΠΈΡ… условий

  1. ΠžΠΏΡ€Π΅Π΄Π΅Π»ΠΈΡ‚ΡŒ ICP для Ρ‚ΠΎΠ³ΠΎ, Ρ‡Ρ‚ΠΎΠ±Ρ‹ ΠΏΠΎΠ½ΠΈΠΌΠ°Ρ‚ΡŒ, ΠΊΠ°ΠΊΠΈΠ΅ сСгмСнты услуг Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΡ€ΠΎΠ΄Π°Π²Π°Π΅ΠΌΡ‹ ΠΈ мСньшС всСго Ρ‚Ρ€Π΅Π±ΡƒΡŽΡ‚ усилий, Π²Ρ‹ΡΠΎΠΊΠΎΠΌΠ°Ρ€ΠΆΠΈΠ½Π°Π»ΡŒΠ½Ρ‹Π΅ услуги.Π’Π°Π±Π»ΠΈΡ†Π° Π°Π½Π°Π»ΠΈΠ·Π° ICP - ideal customer persona

  2. ΠŸΡ€ΠΎΠ²Π΅ΡΡ‚ΠΈ customer persona research ΠΈ ΡΠ΅Ρ€ΠΈΡŽ ΠΈΠ½Ρ‚Π΅Ρ€Π²ΡŒΡŽ с ΡΡƒΡ‰Π΅ΡΡ‚Π²ΡƒΡŽΡ‰ΠΈΠΌΠΈ ΠΊΠ»ΠΈΠ΅Π½Ρ‚Π°ΠΌΠΈ, стСйкхолдСрами ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ, Ρ‡Ρ‚ΠΎΠ±Ρ‹ ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΠΈΡ‚ΡŒ Customer activity cycle ΠΈ Value Map. Customer Profile and Value Map - Minerva

  3. ΠŸΡ€ΠΎΠ²Π΅ΡΡ‚ΠΈ исслСдованиС ΠΊΠΎΠ½ΠΊΡƒΡ€Π΅Π½Ρ‚ΠΎΠ² ΠΈ Ρ‚Ρ€Π΅Π½Π΄ΠΎΠ² Ρ€Ρ‹Π½ΠΊΠ° для прогнозирования Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ² ΠΈ ΠΏΡ€ΠΈΠ±Ρ‹Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³-инвСстиций ROIM. 

Return on Investment Calculation (How to Calculate ROI Using ...

Delivery этапа: Π―ΡΠ½ΠΎΡΡ‚ΡŒ ΠΎ Ρ‚ΠΎΠΌ, ΠΊΠ°ΠΊΠΈΠ΅ пСрспСктивы Π½Π° Ρ€Ρ‹Π½ΠΊΠ΅ ΠΈ ΠΊΠ°ΠΊΠΈΠ΅ Ρ†Π΅Π»ΠΈ ΠΌΠΎΠ³ΡƒΡ‚ Π±Ρ‹Ρ‚ΡŒ обоснованными Π² ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π΅ ΠΈ ΠΏΡ€ΠΎΠ΄Π°ΠΆΠ°Ρ…, ΠΊΠ°ΠΊΠΈΠ΅ Ρ‚Ρ€Π΅Π±ΡƒΡŽΡ‚ΡΡ инвСстиции ΠΈ ΠΏΠ΅Ρ€Π²ΠΈΡ‡Π½Ρ‹Π΅ прСдполоТСния ΠΎ Ρ‚ΠΎΠΌ, ΠΊΠ°ΠΊ быстро ΠΈ Π·Π° счСт Ρ‡Π΅Π³ΠΎ ΠΎΠ½ΠΈ окупятся.

II ЭВАП

ЦСль: Анализ ΠΈ Π°ΡƒΠ΄ΠΈΡ‚ Ρ‚Π΅ΠΊΡƒΡ‰Π΅ΠΉ ситуации Π²Π½ΡƒΡ‚Ρ€ΠΈ

  1. ΠŸΡ€ΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ ΡΡƒΡ‰Π΅ΡΡ‚Π²ΡƒΡŽΡ‰ΠΈΠ΅ ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΏΡ€ΠΎΠ΄Π°ΠΆ, ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³-сообщСния, бизнСс-процСссы - ΠΏΡ€Π΅Π·Π΅Π½Ρ‚Π°Ρ†ΠΈΠΈ, Π΄ΠΎΠΊΡƒΠΌΠ΅Π½Ρ‚Ρ‹, Π»Π΅Π½Π΄ΠΈΠ½Π³ΠΈ Π½Π° соотвСтствиС ICP, Π‘P ΠΈ Value Map.

  2. ΠŸΡ€ΠΎΠ²Π΅ΡΡ‚ΠΈ CX ΠΈ UX-Π°ΡƒΠ΄ΠΈΡ‚ сайта. 

  3. SEO ΠΈ ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚-Π°ΡƒΠ΄ΠΈΡ‚.

Delivery этапа: Π”Π΅Ρ‚Π°Π»ΡŒΠ½Ρ‹ΠΉ список ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ (Π΄ΠΈΠ·Π°ΠΉΠ½, тСксты, сайт, ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚ ΠΈ Ρ‚ΠΏ) Π² ΡΡƒΡ‰Π΅ΡΡ‚Π²ΡƒΡŽΡ‰ΠΈΠ΅ процСссы ΠΈ способы ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ для достиТСния Ρ†Π΅Π»Π΅ΠΉ окупаСмости Π²Π»ΠΎΠΆΠ΅Π½ΠΈΠΉ Π² ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³ ΠΈ ΠΏΡ€ΠΎΠ΄Π°ΠΆΠΈ.

III ЭВАП

ЦСль: ΠœΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³-стратСгия

  1. Π Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ ΠΈ Π²Π½Π΅Π΄Ρ€ΠΈΡ‚ΡŒ Customer experience journey Π² соотвСтствии с инсайтами Π°ΡƒΠ΄ΠΈΡ‚ΠΎΡ€ΠΈΠΈ

  2. ΠŸΠΎΠ·ΠΈΡ†ΠΈΠΎΠ½ΠΈΡ€ΠΎΠ²Π°Π½ΠΈΠ΅, tone of voice, Π±Ρ€Π΅Π½Π΄-систСма, ΠΊΠ»ΡŽΡ‡Π΅Π²Ρ‹Π΅ мСсСдТи, wording.

  3. ΠŸΠΎΡΡ‚Ρ€ΠΎΠΈΡ‚ΡŒ ΡΡ‚Ρ€Π°Ρ‚Π΅Π³ΠΈΡŽ Outbound ΠΈ Inbound-ΠΊΠ°Π½Π°Π»ΠΎΠ² 

  4. ΠžΠΏΡ€Π΅Π΄Π΅Π»ΠΈΡ‚ΡŒ Ρ†Π΅Π»ΠΈ ΠΈ KPI-ΠΊΠ°Π½Π°Π»ΠΎΠ² ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³-ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ, сотрудников, ΠΏΠ°Ρ€Ρ‚Π½Π΅Ρ€ΠΎΠ².

  5. Π Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ ΠΎΠ½Π±ΠΎΡ€Π΄ΠΈΠ½Π³-Π΄ΠΎΠΊΡƒΠΌΠ΅Π½Ρ‚Π°Ρ†ΠΈΡŽ для сотрудников ΠΎΡ‚Π΄Π΅Π»Π°-ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°, ΠΎΠΏΠΈΡΠ°Ρ‚ΡŒ бизнСс-процСсс, KPI, систСму ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°.

Delivery этапа: БтратСгичСский роудмэп развития ΠΎΡ‚Π΄Π΅Π»Π° ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°, рСсурсов Π½Π΅ΠΎΠ±Ρ…ΠΎΠ΄ΠΈΠΌΡ‹Ρ… для достиТСния Ρ†Π΅Π»Π΅ΠΉ, поставлСнных Π½Π° этапС рСсёрча.

IV ЭВАП

ЦСль: Π’Π°ΠΊΡ‚ΠΈΠΊΠ°

  1. Π—Π°ΠΏΡƒΡΡ‚ΠΈΡ‚ΡŒ ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚-Π²ΠΎΡ€ΠΎΠ½ΠΊΡƒ Π½Π° сайтС с Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ Ρ€Π΅Π»Π΅Π²Π°Π½Ρ‚Π½Ρ‹ΠΌ SEO-ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚ΠΎΠΌ.

  2. Π’ΠΊΠ»ΡŽΡ‡ΠΈΡ‚ΡŒ seeding ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚Π° Π² SMM.

  3. Π Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ ΠΏΡ€ΠΎΠ΄Π°ΡŽΡ‰ΠΈΠ΅ ΠΈ squeeze Π»Π΅Π½Π΄ΠΈΠ½Π³ΠΈ ΠΏΠΎΠ΄ кастомизированный Ρ€Π΅ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³.

  4. Π›ΠΈΠ½ΠΊΠ±ΠΈΠ»Π΄ΠΈΠ½Π³ с ΠΏΠΎΠΌΠΎΡ‰ΡŒΡŽ PR-ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π½Π° Π³Π»ΠΎΠ±Π°Π»ΡŒΠ½Ρ‹ΠΌ ΠΈΠ½Ρ„ΠΎΡ€ΠΌ-рСсурсам. 


Delivery этапа: ВСсты ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚-Ρ„ΠΈΡ‚Π° ΠΊΠ°Π½Π°Π»ΠΎΠ² ΠΈ ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚Π°, Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ ΠΏΡ€ΠΎΠ³Π½ΠΎΠ·ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ ΠΏΡ€ΠΈΠ±Ρ‹Π»ΡŒ, ΠΏΡ€ΠΎΠ²Π΅Ρ€ΠΊΠ° ΠΈ ΠΏΠ΅Ρ€Π²Ρ‹Π΅ ΠΈΡ‚Π΅Ρ€Π°Ρ†ΠΈΠΈ стратСгии ΠΏΠ΅Ρ€Π²ΠΈΡ‡Π½Ρ‹Ρ… ΠΏΡ€Π΅Π΄ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΠΉ ΠΎΠ± окупаСмости ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π° ΠΈ ΠΏΡ€ΠΎΠ΄Π°ΠΆ. 


May the fourth be with you!

04.05.2020

Ната Π—Π°Ρ…Π°Ρ€ΠΎΠ²Π°, ΠΊΠΎΠ½ΡΡƒΠ»ΡŒΡ‚Π°Π½Ρ‚ ΠΏΠΎ ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Ρƒ

https://www.linkedin.com/in/natazaharova/