You find yourself stressed, searching for answers on Google, surveying acquaintances, visiting websites, looking at best-case studies, and following what your acquaintances like without justification of why its working. You might lack the competence to systematize your brand, either because there isn't a dedicated person or you do not own a growth strategy team to propel your brand further.
LET ME STOP IT
As you're starting a new business and trying to do everything yourself, you're seeking knowledge about branding, but you don't have enough time for everything. You're attempting to preserve the product idea and create a cohesive product.At the same time, you're planning for the future several years ahead and understand that strategy and operational activities are separate entities. Might be you have a marketer who is engaged with social media marketing, utilizing platforms but however, there is no unified "working" concept, and you constantly need to explain as a strategist how to use the brand in communications.
Building a brand is an organic process.
We have to create a business system that is evolving alongside with your brand. That kind of brand-strategy you discover, not find in tons of pages, but as a by-product of the right path towards true NATURE of your brand. That's why it is born due to our actions, reflexion and pivots.